For Feminas

Started just a few months ago by three fitness savvy New York women, Rogue Female Fitness has been hosting pop-up events throughout Manhattan. What sets them apart? Unlike most classes where you just show up, sweat, and bounce out, Rogue has come-up with classes, called Raise the Bar, which are followed-up with socializing over wine and beer. I love this idea!

Every so often, Ill take a class with a friend and we never get much time to chat so this set-up not only encourages that, but it offers up the opportunity to meet new people (and who knows, maybe youll meet someone to give you motivation to stick to a new fitness regimen).

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Its hard not to use cliches when describing the all-natural Alpine Shave Jelly from Portland General Store. It soothes. It lubricates. It gives a closer, more comfortable shave. In short: it does all the things its platitude-ridden press release claims it does. And thats why its been my go-to for several months now. Try it for yourself youll see what I mean.

This budget beauty find is by far one of my biggest obsessions: Revlon ColorStay Blemish Concealer. Besides the fact that its just $8 at drugstores, it is an extremely handy tool for getting ready. It comes in a tube with an easy-to-apply brush, which I use after my foundation to cover up breakout areas or any unnevenness.

And since its so inexpensive, you can stock up and keep these bad boys everywhere you go. I keep them at home, in my bag and at work because they are so tiny and perfect for midday touch ups.

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When you think of beauty trends, weight loss commercials are generally not the first (or even second, third, or fourth!) thing that comes to mind. However, we can’t stop watching this French ad for Weight Watchers—all because of its stunning makeup artistry. Created by Parisian agency Fred Farid, the commercial and posters are a huge departure from anything we’ve see this side of the Atlantic. Gone are the approachable spokeswomen and their before and after poses. Instead: bright, highly saturated shots of lips and food—with creative lipstick designs at the centre of it all.

The campaign is clearly taking direction from quite a few Spring 2012 runway looks. From th

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It wouldn’t be a normal week if we didn’t discover an awesome new behind-the-scenes video. This week, one of our favorite Canucks, Coco Rocha, stars in the Spring ’12 lookbook for Longchamp. There appears to be a lot of dancing and choreography involved.

We love to see just how cute Coco looks cutting some rug (such a woman of many talents, isn’t she?!) Using New York City as the backdrop for the video, the pieces look wonderfully editorial, yet functional. We’re also feeling the interviews with the director and creative director of the video, who usually remain behind the camera.

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